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What to Look for in a Wedding Photographer — A Conversation with Michaela Hession of Michaela Hession Photography
Choosing your wedding photographer is one of the biggest decisions you'll make while planning, and knowing what to look for is harder than it sounds. It is tempting to pick the prettiest Instagram feed, or the lowest package price, and call it done. But the feed is the highlight reel. It doesn't tell you how someone handles a timeline that's falling apart, a family moment that gets tense, or the light going flat an hour before sunset.

Zach Johnson
Aug 288 min read


Will the Person You Meet Actually Film Your Wedding?
You vet your caterer. You ask your photographer about their backup camera. You probably have a whole vendor checklist going, with every box carefully checked off before you sign anything.
But here's a question almost nobody asks their wedding videographer: will you be the one filming my wedding, or is someone else?

Zach Johnson
Aug 15 min read


What to Look for in a Wedding Planner — A Conversation with Nicole Tricomi of Nicole Gabriella Planning
Finding the right wedding planner is one of the most important decisions you'll make — and one of the most misunderstood. We sat down with Nicole Tricomi of Nicole Gabriella Planning to talk about what separates a great planner from the rest, how to ask the right questions in a first consultation, and why the vendor relationships you don't think about often matter the most.

Zach Johnson
Jul 99 min read


Why I Run a 3-Location Backup System — And Why Your Business Should Too
The 3-2-1 rule is the foundation of professional data protection. It is simple enough to remember, and rigorous enough to actually work:

Zach Johnson
Jun 304 min read


Is Your Wedding Footage Safe? Questions Every Couple Should Ask Their Videographer
A great wedding videographer is not just a skilled storyteller, they are the creator of something that becomes truly irreplaceable to you, your partner, and family. So what happens to your footage if something goes wrong?

Zach Johnson
Jun 84 min read


5 Mistakes You're Making Using AI for Your Business
Every business owner is using AI right now. Many understand that if you’re not utilizing AI, you’re already behind. The problem? Most of them are doing it wrong.

Zach Johnson
May 125 min read


The Ultimate Wedding Vendor Checklist
Wedding planning is an exciting process, but if you're feeling overwhelmed, you're likely hitting the most stressful part of it all… vendor shopping

Zach Johnson
Apr 277 min read


5 Essentials for a Successful Brand Video Shoot
Video is one of the most powerful investments a brand can make. And like any worthwhile investment, the return depends on the work you put in before the big day. The brands that treat their video production as a strategic process, not just a one-day event, are the ones whose content continues to work for them long after the cameras are packed up

Zach Johnson
Apr 75 min read


Why Global Brands Live and Die by Video — And Why Local Brands Should Follow
Local businesses don’t need an $8 million commercial. They need visibility, consistency, and story. In a world where your digital presence is your first impression, video isn’t optional anymore.

Zach Johnson
Mar 65 min read


What to Book First: Priority Order for Wedding Vendors
Good news, there is a method to the madness of booking your vendors. In this guide, we’ll walk through the key factors that influence booking order: your planning timeline, budget priorities, vendor demand, and flexibility

Zach Johnson
Feb 224 min read


How to Communicate Your Wedding Vision to Vendors
When it comes to your wedding footage, clearly communicating your vision is what will leave you feeling confident putting full trust in your vendors to capture those special moments forever.

Zach Johnson
Jan 273 min read


The Camera-Shy Couple's Guide to Authentic Wedding Videos
Being camera-shy is incredibly common, especially when you’re not used to this level of attention. The good news? Getting comfortable on camera isn’t about changing who you are - it’s about being authentically you.

Zach Johnson
Nov 17, 20253 min read


HBZ Media Wins Silver PRISM Award for Top Notch Contracting Brand Video
Discover how HBZ Media's Video PRISM Award win for Top Notch Contracting's brand video highlights their storytelling prowess and marketing excellence.

Zach Johnson
Nov 14, 20253 min read
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